About Us

Here at Generation Tennis we believe in going over and above to provide the highest quality in our lessons. We currently run the coaching programmes at two tennis clubs across Hampshire and West Sussex; offering everything from mini tennis to cardio tennis. We work closely with our tennis clubs and clients to make sure we provide lessons for every age and ability.

Generation Tennis is a fun & friendly family run business lead by Alex Bone. The aim of Generation Tennis is to provide a professional service with quality coaching. The business was founded by James Bone, Alex's brother back in 2009. In joint directorship for over a decade Alex and James built tennis programme's across Hampshire and West Sussex.

The team consists of programme grown coaches (players that have been coached by Alex and James as juniors and who have decided to become tennis coaches), as well as carefully selected individuals who have joined the team. The team is a young and enthusiastic team dedicated to provide the best tennis lessons.

Generation Tennis offers an affordable and fun learning environment with good player-to-coach ratios. Generation Tennis is an idiosyncratic company that combines Alex and James' business degrees with a passion for tennis. This has resulted in a family-run business with strong family values and commitments that are consistent throughout the running of the business. The ownership structure gives us a 

long-term orientation that traditional public firms often lack.